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The Clock that Had
no Hands
The Clock that Had
no Hands
And Nineteen Other Essays
About Advertising
By
Herbert Kaufman
New York
George H. Doran Company
Contents
PAGE
The Clock that Had no Hands1
The Cannon that Modernized Japan7
The Tailor who Paid too Much13
The Man who Retreats before His Defeat19
The Dollar that Can't be Spent25
The Pass of Thermopylae31
The Perambulating Showcase37
How Alexander Untied the Knot43
If It Fits You, Wear this Cap49
You Must Irrigate Your Neighborhood55
Cato's Follow-up System61
How to Write Retail Advertising Copy67
The Difference between Amusing and Convincing75
Some Don'ts when You Do Advertise79
The Doctor whose Patients Hang On85
...                        
BU KİTABI OKUMAK İÇİN ÜYE OLUN VEYA GİRİŞ YAPIN!

                        
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